December 2016

Microsoft has admitted and apologized about ‘crossing the line’ with changing the behavior of the ‘Red X’ on the Windows 10 upgrade screen. However, they were well aware of what they were doing and the repercussions it could cause. Microsoft’s Chief Marketing Officer Chris Capossela: “We know we want people to be running Windows 10 from a security perspective etc, but finding that right balance where you’re not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where,…

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