In September 2008 Microsoft launched a new and rather odd campaign featuring former Microsoft CEO Bill Gates and comedian Jerry Seinfeld. The first was the Gates-Seinfeld Shoe Store Commercial, which if anything confused viewers as to what Microsoft was trying to advertise. They continued with two more commercials with Gates and Seinfeld living with a new family. About two weeks later, Microsoft shifted directions and launched a new campaign, I’m A PC. The New York Times ran an article today citing a study done by Brand Keys, a New York market research company. The study looked at how the ads changed…