This is one of those ‘I wonder how long it was broken?’ kinda things. It seems my custom Subscribe Now! widget was broken. Now when you click on the RSS logo in the sidebar (under the Subscribe Now header) depending on how your browser handles feeds it will either:

• A new tab/window will open to FeedBurner where you can subscribe to the feed with a web based news reader. OR
• In the case of Firefox 2.0, you will given the option to add a Live Bookmark.

To add our feed to Firefox’s Bookmark Toolbar simply click the RSS icon in the address bar. Note: This option does not work due to domain forwarding. Please use the subscribe link in the sidebar.