Chief Twit is sounding more like a politician everyday. First he is claiming Apple is going to remove Twitter from the App Store and won’t tell him why. Now he can not understand why more and more advertisers are leaving Twitter.
Twitter is right now facing a massive decline in ad revenue as major advertisers have amid concerns over policy changes instituted by Musk. In the blog post, though, Twitter says that “brand safety is only possible when human safety is the top priority” and that “none of our policies have changed.”
Bullshit! Just Monday it was discovered Twitter secretly changed (and stopped enforcing) their COVID Misinformation Policy right before Thanksgiving. Musk removing Donald Trump’s and other high profile individuals permeant bans from Twitter likely do not sit well with advertisers. Advertisers are leaving because they don’t won’t to be associated with a platform that allows (or can not control) hate speech. Furthermore, while the policies may not have changed, enforcement has. Mainly due to lack of staff and Musk’s waffling on a ‘moderation panel;’. Just last week Musk breaks promise to form Twitter moderation panel, blames activists.
— Twitter Business (@TwitterBusiness) November 30, 2022
Let us not forget the fiasco when the new Twitter Blue verification launched. We saw US celebrities changing their existing verified accounts name and photo to impersonate Elon Musk. Then a host of bad actors quickly created ‘verified’ accounts impersonating the legitimate accounts with the most high profile being pharmaceutical company Eli Lilly.
The blog post also notes that Twitter’s Trust and Safety team “continues its diligent work to keep the platform safe from hateful conduct, abusive behavior, and any violation of Twitter’s rules.” The post, signed by “The Twitter Team,” comes one day after the company’s former head of Trust and Safety said the platform is under Musk’s leadership. Yoel Roth, a longtime policy executive at Twitter who had worked closely with Musk in the days immediately following his takeover, said in an interview that Musk ignored warnings from the Trust and Safety team ahead of the disastrous rollout of Twitter Blue’s paid verification.
Yet he still does not understand why advertisers are leaving (or why Apple wants to boot Twitter from the App Store). Thing is he understands why this is happening, he just doesn’t want to believe it. Instead he blames activists and his own staff (which he fires when they don’t do what he tells them to do or make him look bad_. This was the case for Twitter engineer Eric Frohnhoefer, the engineer who attempt to correct Musk as to why Twitter runs so poorly on Android. Then there were Robin Wheeler, Twitter’s head of ad sales and Maggie Suniewick, the firm’s partnerships chief who were both fired for refusing to cut anymore employees from their departments.